In 2007, they implemented a five-year plan, the goal of which was to expand in the video game industry and included the acquisition of studios for internal development and the creation of a studio (WB Games) in the Seattle area that will run all the games published and developed by the company the first acquisition under this plan was Britain's TT Games that same year, for £100 million. restarted the distribution deal after THQ went bankrupt. Also in 2006, British video game publisher Codemasters signed an American distribution deal with Warner Bros the deal expired in 2011 when Codemasters left for THQ. That same year, they released their first self-published title (with no co-publishers), Justice League Heroes, which was distributed by Eidos on the Xbox. In 2006, they bought a 10.3% stake in SCi Entertainment, the owner of Eidos Interactive. also helped distribute both Enter the Matrix and The Matrix: Path of Neo for the Matrix series. was The Matrix Online, which SEGA helped co-publish.
The first game that Monolith developed in conjunction with Warner Bros. Home Entertainment–and WBIE was transferred as part of it. Jason Hall, previously of Monolith Productions, was named as its senior vice president. Games) brand, under which WBIE would publish games. was announced on January 14, 2004, along with the WB Games (Warner Bros.
Interactive Entertainment (WBIE) under Warner Bros.